Wednesday, July 19, 2006

3 Books That Internet Marketers Hide From Us Mere Mortals

If you ever wanted to become an internet entrepreneur… or find out how money-making gurus raise their bucks, this will be a great piece of information.

This is a list of 3 books of great value. They were mentioned by top marketing experts in seminars and newsletters. Let’s review them:

1. Scientific Advertising by Claude Hopkins

This great book is definitely #1 in our list. It is over-practical, it consists of facts and advices. Marketing guru Gary Halbert claims that you should not read any other books until you have read Scientific Advertising at least twice and preferably, three or four times.

“If you're a copywriter in the profession of marketing or advertising, or if you're a student wishing to gain the best education possible, Claude Hopkins' Scientific Advertising should be in your hands daily. Underline it. Quote it. Memorize it. Pledge allegience to it. Defend it at all costs.

This book will help you write more clearly, sell more powerfully and make more money for your clients than ever before.”

Bill Murphy, Media Maven (Kentwood, MI United States)

You can buy this great book for $9.72 here.

2. The Robert Collier Letter Book by Robert Collier

Robert Collier is one of the absolute greatest copywriters of all time. This book is simply a tremendous bargain since it hasn't been re-published in many years. Amazon.com has only 4 these books left. You won’t find it in p2p networks or e-book sites.

"I remember reading The Robert Collier Letter Book years ago when I first got into direct mail. It was a revelation for me.

It showed me exactly what 'salesmanship in print' is all about and moreover, I learned how to actually write the kinds of sales letters that produce astonishing results for my clients...

Even now I'm writing two sales letters for a client of mine and I'll get paid $50,000.00 when I'm finished. Not bad for a week's work!"

Jay Abraham, America’s Number One Marketing Wizard

If you are lucky, you can try to buy this letter book here if it is not sold out yet.

3. How To Write A Good Advertisement by Vic Schwab

A short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade.

Learn how to:

  • Grab reader attention immediately
  • Write compelling copy that holds attention
  • Write a call to action that's difficult to refuse
  • Design winning layouts
  • Increase the number of orders
  • Convert more inquiries to orders

Get answers to important technical questions:

  • Effective advertisement length
  • Use of color
  • Smart media placement
  • and much more

You can buy this book for $13 only!

2 Comments:

Anonymous Anonymous said...

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1:25 PM  
Anonymous Anonymous said...

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1:08 PM  

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